Legendary filmmaker Martin Scorsese [IMDB info] has been seen in a few commercials this year, but this time – he directed a very interesting homage to Alfred Hitchcock [IMDB info]. It’s called The Key to Reserva – sponsored by winemaker Freixenet whose product is prominently displayed throughout this short film/commercial. It starts as a mockumentary with Scorsese describing a found, unmade Hitchcock script that he will direct the way Hitchcock would have made it. He uses several methods that give tribute to the ‘Hitchcockian’ filmmaking style. Check out Borgus.com for a list of these techniques that were used by Alfred Hitchcock.
Here’s the Martin Scorsese advert/film/mockumentary – The Key to Reserva: