Archive for March, 2009

IndieClix: Affiliate Marketing for Indie Filmmakers

Thursday, March 26th, 2009

IndieClix is an affiliate marketing management platform that gives filmmakers a new way to sell and market their films. It utilizes other people’s websites and blogs as referral outlets that get compensated for every sale – same as Amazon.com and many other affiliate programs.

The program was originally created by Magic Rock Entertainment to support Neoflix clients (another e-commerce service created for filmmakers and distributors). Its functionalities worked so well that it allowed for a greater expansion into the IndieClix program.

An affiliate can be a website, blog, or anyone who provides a sales referral, and is then paid if that referral translates into a lead or a sale for the merchant. A group of affiliates is like the “outside sales” for an artist or distributor, and an effective affiliate marketing strategy gives the artist/distributor a worldwide sales force. Indieclix handles the affiliate sign-up, creation of affiliate marketing programs, tracking of the sales lead, and the compensation and reporting for both sides. Magic Rock serves as the neutral third-party that ensures affiliates and filmmakers/distributors are equally served.” [excerpt from Magic Rock’s explanation of the program]

Click below to see their tutorial video that explains the whole program:

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Film Racing Coming to a City Near You

Tuesday, March 10th, 2009

Film Racing is a great creative concept that’s like “Mission Impossible” meets “The Amazing Race” in a marathon filmmaking competition.  Filmmakers form teams in each participating city and have 24 hours to complete an original short film (no longer than 4 minutes) based on an assigned theme and surprise element. Each team receives an e-mail on Friday night with a theme (like “revenge”) and a surprise element (like a prop – “toothbrush” or action – “slap”). The plot of your film will need to incorporate the assigned theme and element. The completed films are then due back at the film drop-off location by 10PM on Saturday night.

Since 2007, Film Racing has given out over $120,000 in cash and prizes to the winning filmmakers to aid them in their future projects. The winning films from each city compete for thousands of great prizes and one team will walk away with the “Best Film of 2009” title. [from official site]

Anyone can enter this “race” and each team is responsible for providing their own equipment and crew. See if your city is in the race by clicking here.