Gathr is a new service that attempts to democratize theatrical distribution by allowing the movie-goer the ability to
bring independent films to local theatres – coining the phrase, “TOD” Theatrical-On-Demand. Described as if “Kickstarter met Netflix and had a love child,” (from Filmmaker Magazine) Gathr utilizes Kickstarter’s crowdfunding route as a down payment reservation for local theaters. Screenings can only happen if a minimum number of people reserve tickets before a screening request expires. If the minimum is reached, then the venue is guaranteed the funds committed because all reservations are not just intentions to attend, but a paid in full (credit cards are charged) pledge.
Gathr was created by a fellow filmmaker Scott Glosserman (IMDB) who was frustrated by the distribution process he experienced with his own films…
I was so disappointed by the difficulty I had getting my movies out there that I decided our industry had to innovate or filmmakers like me were going to continue to languish.”
