Gathr is Theatrical On Demand

Gathr is a new service that attempts to democratize theatrical distribution by allowing the movie-goer the ability to bring independent films to local theatres – coining the phrase, “TOD” Theatrical-On-Demand. Described as if “Kickstarter met Netflix and had a love child,” (from Filmmaker Magazine) Gathr utilizes Kickstarter’s crowdfunding route as a down payment reservation for local theaters. Screenings can only happen if a minimum number of people reserve tickets before a screening request expires. If the minimum is reached, then the venue is guaranteed the funds committed because all reservations are not just intentions to attend, but a paid in full (credit cards are charged) pledge.

Gathr was created by a fellow filmmaker Scott Glosserman (IMDB) who was frustrated by the distribution process he experienced with his own films…

I was so disappointed by the difficulty I had getting my movies out there that I decided our industry had to innovate or filmmakers like me were going to continue to languish.”

There are similar services out there that you should also check out like OpenIndie, Tugg and Eventfull.  I’ve also covered a few others in a previous post titled, “DIY Screenings & Distribution.” The success of these types of non-traditional distribution outlets will greatly benefit our ability to collate an audience for our independent films.

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