After getting most of the financing for my film, The Tiger Hunter, I turned recently to crowd-funding on Kickstarter to get some of the last chunk of the budget. Here are several tools that helped us keep the social buzz high regarding our campaign:
Make it easy to share on Facebook and Twitter
Yes, Kickstarter has buttons that let people tweet or like your page, but that isn’t good enough. An easy link works far better. Here’s how to make one:
- Decide on the message you want to use. For us, it is currently: Time is running out! Join @Lena_Khan in making The #TigerHunter film a reality by pledging now at kck.st/13tcFx8!
- Get the message encoded by clicking HERE.
- Insert the Encoded message after: http://twitter.com/home?status=
- You will now end up with something very long, that needs to be shorter. Go to Bitly.com and make yourself a tiny link. You will end up with something like this: http://bit.ly/YBQK3h (Go ahead, can you tweet for us?)
Now, USE it! It works wonders. Here are some GREAT ways to use it (just personalize the message accordingly):
- When you launch the campaign, give everyone the link to start the buzz. Make sure to make a Hashtag for your film (ours is #TigerHunter) so you can start trending on Twitter.
- Try to get influential people to tweet your link. For our campaign, we messaged various comedians and people who might have interest in our film on Facebook, and provided them the link.
- When you thank people immediately after they pledge, give them a link to keep spreading the word. For us, the tweet said something like, “I just backed The #TigerHunter film at http://kck.st/13tcFx8 on #Kickstarter! Can you join me?” It worked.
- Be innovative. Since our film was set in the 70s, we set up a Facebook event where we had everyone tweet Michael Kelso (aka Ashton Kutcher) from “That 70s Show.” Hundreds of people ended up tweeting, and it made people more involved in our project. And that’s what crowd-sourcing is about, right?
Use a landing page
When you launch your campaign, email (personally works best) everyone you know. Make a landing page that has two simple links: one to share on Facebook, and one for Twitter.
To do this, post photos of the Facebook Share button, and the Tweet button. Link them in the following way:
(Add your campaign link at the end)
You will end up with a link that works like THIS: Again, please share for us since you’ve already clicked it!
Use the link method outlined above.
Even people who don’t know how to web design can do this fairly easily using a basic program like SquareSpace or GoDaddy Website Builder.
Make the sharing links on your Kickstarter page easy to see
It helps immensely to put arrows, showing people how they can Like and Tweet your page. Want a template? You can download a Photoshop file HERE.
Get yourself featured on blogs
For the most part, we found it serves us best to get featured on blogs that ARE NOT film blogs. The film community is made of people like us (people who need money), so we went to communities that were a smidgen less tapped out. Does your film deal with dancing or music? Find music and dancing blogs. Do you feature a minority? Find blogs and listservs that would be interested. You get the idea.
What about when you run out? One way to find possible blogs is to do a Reverse Image search. Find another campaign that is similar to yours. We used “Man-Child” because our film team also works hard to try to give back to the film community like Ryan does. So this is what we did to find some of the possible blogs:
- Do a Reverse Image Search through Google. Use the main image of a campaign like yours. For us, we used the image HERE.
- Voila! Here is a list of blogs and pages that featured the Man-Child campaign. You can see if some of them might be interested in your campaign as well.
In contacting blogs, it’s important to be useful. Have nothing to offer (be it content, interest to their readers, etc.)? Then don’t contact any blogs.
Brace yourself and see how it goes!
So far, those tools have been IMMENSELY useful for us, and hope they are for you, too! Did you benefit at all? We still need pledges for our Kickstarter campaign, which is ending soon. Learn more about it by clicking HERE.