Vimeo just announced at this year’s Sundance Film Festival that they are launching an Audience Development Fund ($500,000) for qualifying films that have raised a minimum of $10,000 through a crowd funding platform like Kickstarter, IndieGoGo and Seed&Spark. Vimeo will give qualifying filmmakers a minimum of $10,000 in marketing services – plus a free, one-year subscription to Vimeo PRO, in exchange for an exclusive digital premiere distribution deal on Vimeo On Demand.
While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web,” said Greg Clayman, general manager of audience networks.” [source: Variety]
This announcement comes shortly after the company made several improvements and updates to its video player which include “in-player purchasing” – where anyone can quickly rent or buy a Vimeo On Demand work directly from an embedded trailer.
Filmmakers who meet the funding criteria above and are interested in being considered for the Audience Development Fund can email Vimeo at this address: firstname.lastname@example.org.