Posts Tagged ‘Hooked Digital Media’

App-Only Filmmaking – Trend, Gimmick or Evolution of the Medium?

Monday, July 29th, 2013

“Haunting Melissa” is a unique filmmaking endeavor created by producer Neal Edelstein (The Ring, Mulholland Drive) and Hooked Digital Media. The horror app-only film is specifically made for viewing on iPads and iPhones (iOS6). The episodic structure delivers chapters, piece-by-piece in an unexpected schedule – heightening the tension of the horror tale through push notifications. Because of the nature of the mobile device platform, the “film” exploits the intimate nature of how we consume sound in these devices – i.e. headphones  – emphasizing this traditional ghost story’s details into a modern digital era experience.

See the trailer here…

 

“Haunting Melissa” is an example of the evolution of mobile app usage in filmmaking. We’ve seen its use primarily as a second screen experience like in the Dutch film App (filmlinker article), Tender Loving Care, and in several TV shows like AMC’s Story-Synch features for The Walking Dead and The Killing.  Here’s a chart (below) from a Wall Street Journal article titled, “TV Networks Play to ‘Second Screen” that shows the ever changing, multi-tasking viewer:


       Source: WSJ.com

Hooked Digital Media is betting on this trend to grow and evolve into a new way audiences experience storytelling.

Expect original stories exclusively for tablet and mobile devices through app technology that reinvents distribution. The hyper and hungry audiences of today can expect edgy and innovative entertainment from some of Hollywood’s best and brightest creators… The way entertainment is absorbed has changed forever. So let us tell you a story.” – hookeddigitalmedia.com/about

Download the [highlight]FREE APP[/highlight] for “Haunting Melissa” in the iTunes Store now.

Screenshots of the “Haunting Melissa” app: