Posts Tagged ‘second screen’

App-Only Filmmaking – Trend, Gimmick or Evolution of the Medium?

Monday, July 29th, 2013

“Haunting Melissa” is a unique filmmaking endeavor created by producer Neal Edelstein (The Ring, Mulholland Drive) and Hooked Digital Media. The horror app-only film is specifically made for viewing on iPads and iPhones (iOS6). The episodic structure delivers chapters, piece-by-piece in an unexpected schedule – heightening the tension of the horror tale through push notifications. Because of the nature of the mobile device platform, the “film” exploits the intimate nature of how we consume sound in these devices – i.e. headphones  – emphasizing this traditional ghost story’s details into a modern digital era experience.

See the trailer here…

 

“Haunting Melissa” is an example of the evolution of mobile app usage in filmmaking. We’ve seen its use primarily as a second screen experience like in the Dutch film App (filmlinker article), Tender Loving Care, and in several TV shows like AMC’s Story-Synch features for The Walking Dead and The Killing.  Here’s a chart (below) from a Wall Street Journal article titled, “TV Networks Play to ‘Second Screen” that shows the ever changing, multi-tasking viewer:


       Source: WSJ.com

Hooked Digital Media is betting on this trend to grow and evolve into a new way audiences experience storytelling.

Expect original stories exclusively for tablet and mobile devices through app technology that reinvents distribution. The hyper and hungry audiences of today can expect edgy and innovative entertainment from some of Hollywood’s best and brightest creators… The way entertainment is absorbed has changed forever. So let us tell you a story.” – hookeddigitalmedia.com/about

Download the [highlight]FREE APP[/highlight] for “Haunting Melissa” in the iTunes Store now.

Screenshots of the “Haunting Melissa” app:

Second Screen Mobile App Enhances ‘APP’ Film

Tuesday, March 19th, 2013

A new Dutch film apply named APP will use a second screen application as a companion to the film. The app utilizes the SyncNow Automatic Content Recognition (ACR) technology. ACR makes second screens content-aware, delivering a package of enhanced features and information that are relevant & synchronized with the content playing on the main screen. Viewers are asked to download the app (available in iOS or Android) before going to see the film. APP’s app will offer 35 moments in the film where additional information or content will be accessible to enrich the movie viewing experience.


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This second screen feature is an interesting concept that is probably not a good gimmick for just any film. Other filmmakers (I believe Kevin Smith was the first) have used audio companion downloads that provide the director’s commentary that you’d time to synch with the film. However, APP’s story line makes it relevant since it involves a young psychology student who is addicted to her smartphone and after a long night of partying – discovers a mysterious app named IRIS has been downloaded on her phone.

APP Official Trailer: